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Reaching custom audiences across various media platforms while maintaining scale poses a significant challenge today — especially as we move towards a “cookieless” future. New advances in audience targeting and data-powered automation are creating a new paradigm.  Last week, Fluency and Intuit SMB Media Labs shared a strategic framework for leveraging data more effectively to […]

Google’s immense footprint — boasting 8.5 billion daily searches, equating to 5.9 million searches every minute, or 378 million searches each hour — makes Google Ads business critical for enterprise advertisers. Its significance lies in its ability to deliver highly targeted advertising, connecting ads with users actively searching for related products or services.  Google Ads

In today’s fast-paced digital advertising landscape, continuous optimization is crucial for driving performance at scale. Managing an enterprise ad portfolio presents significant challenges, like balancing growth and headcount. Achieving local relevance within a complex media landscape is equally challenging, as enterprises strive to make their campaigns more granular on regional and local levels. The key

Brands with national reach must balance global brand advertising campaigns with targeted, local relevance. The strategic and executional complexity of adapting to local market nuances often results in “forced tradeoffs,” undermining advertisers’ ability to execute well at the crucial, local level. For many the inefficient, people-heavy workflows behind every digital advertising campaign make it all

The pace of technological change in digital advertising can cause any of us to lose our way.   As ad ops professionals, it is important to understand two underlying technologies that are powering the future of our space: AI and automation. These technologies are not synonyms for one another, each providing a value added function,