Category: Social Marketing

Budget management, one of the most critical and complex workstreams in digital advertising, continues to pose significant challenges to advertisers, particularly at scale. Due to the unpredictable nature of market trends, and ever-evolving consumer behavior, it remains increasingly difficult to accurately forecast which strategies will yield high returns.  If this strategic challenge wasn’t enough of a burden, the diversity of available advertising publishers has traditionally sapped time and resources—particularly at scale—by forcing advertisers to manually adjust campaigns on a daily basis. The result? High risk of overspend or underspend, which in turn leads to high risk of poor business outcomes, …