Reaching custom audiences across various media platforms while maintaining scale poses a significant challenge today — especially as we move towards a “cookieless” future. New

Google’s immense footprint — boasting 8.5 billion daily searches, equating to 5.9 million searches every minute, or 378 million searches each hour — makes Google

In today’s fast-paced digital advertising landscape, continuous optimization is crucial for driving performance at scale. Managing an enterprise ad portfolio presents significant challenges, like balancing

Brands with national reach must balance global brand advertising campaigns with targeted, local relevance. The strategic and executional complexity of adapting to local market nuances

The pace of technological change in digital advertising can cause any of us to lose our way.   As ad ops professionals, it is important